Today age is just a number. 
Today, paths open where obstacles once stood.
And today’s most powerful currency is trust.

At NBG, we believe that a Bank should constantly evolve. With digital services that offer you a superb way to perform your daily banking needs, while our people can be relied upon to help you solve more complex business and financial tasks

This is how our Bank operates today — and this is also reflected in our new corporate identity, with the historical building at the center and the shape of the oval encompassing the elements of constant modernization and renewal, together with our new corporate message “Banking Today”.

Our new campaign speaks of what NBG is today, a Bank that focuses on customers, is dedicated to promoting growth for all, cares about the great social demands of our times, and acts responsibly towards the environment, committed to supporting new ideas that carry us forward.

Welcome to National Bank of Greece, redesigned, rebranded.  This is Banking Today.

What our new image symbolizes

NBG’s potential and prospects are now also highlighted in our image. The key principles underlying our new corporate identity reflect and express the progress we've made in recent years. The new identity:

• was created with a focus on the future, but also with deep respect for our history.  It reflects the strength, knowledge and experience of 183 years of business activity in Greece and a commitment to show inspired leadership.
• shining a light on all our strengths—both those that have made NBG stand out over time and those that have emerged in recent years through dedicated, systematic work.  
• expressing today's banking experience that is grounded in connectivity, accessibility, convenience and continuous innovation, while focusing on you — our customer — and your needs, concerns and dreams.
• This new image embodies NBG's profile and culture going forward. A thriving organization, a leader that listens to each and every customer, cares about the great social demands of our times, and acts responsibly towards the environment.

Our new corporate image isn't just based on a redesigned logo, but includes also a vivid visual system where the shape of the oval expresses the Bank's profile across all its business activities.