Some facts about Digital Marketing
Digital marketing is the field of marketing that uses online digital technologies such as computers, mobile phones, tablets and other digital media and platforms to promote products and services. However, before you settle on which tools you’ll use, you must first have designed your strategy, starting from the following:
Set clear goals
Digital marketing professionals usually ask entrepreneurs to imagine where they would like their business to be some years from now. In this way, specific goals are set for the future, and so are the ways through which these goals can be achieved. The key here are KPIs (Key Performance Indicators), which measure whether a campaign, project or action has achieved its purpose. These indicators are under constant monitoring so that entrepreneurs can monitor the impact their business has on the buying public.
Identify your target audience
An advertising campaign that is not focused on a specific audience is unlikely to bring the desired results, no matter how powerful it’s message is. Therefore, the key to achieving these goals is to focus on the right audience.
Identify your competitive advantage
Business is a highly competitive arena. In order for a company to gain market share, it must find the feature that makes it stand out from the crowd.
A wide range of digital tools are available on the market, ranging from social media advertising and email to website analytics. For example:
Google Analytics
Through Google Analytics, you can access series of data, mainly the public's interaction with your business’s website. According to Google’s website, “Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions”.
Email marketing
Email marketing is used by many businesses, turning common emails sent to their customers – existing and new – into their main communication channel for presenting and promoting products and services, at no cost. One of the tools that does just that is MailChimp, essentially helping businesses turn emails into a source of revenue.
Social Media
A new form of online marketing that has flourished in recent years is that of social media. Businesses can create and share content on social media networks, targeting specific audiences each given time. Given the popularity and impact of social media today, this tool is suitable for businesses that aim to have their message instantly reach as many people as possible, thus broadening their audience.
As technology advances, there is a pressing need for solutions that enable businesses to enhance their presence in the market. Digital marketing, when incorporated in their long-term strategy, serves this very purpose. Moreover, it enables businesses to assess the impact of each action,
and adapt their strategy accordingly. However, constant training on these issues is needed. In any case, the power of the internet is in your hands.
Links:
"The Internet in Greece", National Centre for Social Research
European E-Commerce 2023, Ecommerce Europe and EuroCommerce
Number of e-commerce sites, markinblog
https://analytics.google.com/analytics/web/provision/#/provision
https://buffer.com/
https://mailchimp.com/