Do your research
The first thing you should do before purchasing a product is research its original price. Some stores may artificially inflate the prices just before sales so that the apparent discount seems larger. You can check the prices of the product you’re interested in at different stores or through online price comparison platforms. This way, you'll get a clear picture of its real current market value.
It's also quite useful to research the store from which you want to buy a product, especially if it's an online store. Make sure that the store you're planning to buy from is trustworthy.
You can check reviews from other consumers, the return policy, and customer service. It’s wise to avoid buying from websites that don’t provide clear contact information or seem suspicious. During discount periods, online frauds increase. It’s important to avoid making purchases through dubious links or platforms that don’t offer secure payment methods. If you believe your accounts are at risk, you should follow the process recommended by your bank to dispute the transaction.
Pay attention to the details
Don’t be swayed by large signs advertising discounts, for example, “up to 70% off.” Often, this discount only applies to a very small number of products, while most of the items may have a much smaller price reduction. Carefully read the terms of the offer and check if the product you're interested in is included in the main discounts.
Before making a purchase, read the discount terms carefully. There are cases where offers only apply to specific payment methods or have a limited duration. Additionally, it’s a good idea to make sure you’re familiar with the return policy, especially for discounted products.
Often, offers come with terms written in small print, usually below the price if it's an online store. These may include exclusions, limitations, or conditions that reduce the real value of the discount. Make sure you've read and understood all the details before completing your purchase.

Obtaining a receipt is essential
Once you’ve chosen the product you want to buy and go ahead with payment, it’s essential to obtain a receipt for the transaction from the merchant, whether it's a physical or online store. The receipt is required if you want to exchange or return the product, especially if a problem arises.
In conclusion, discounts provide a great opportunity to get new items at affordable prices, as long as you approach the situation with caution. With the right information, foresight, and prudence, you can enjoy the benefits of discounts without falling victim to misleading practices or hasty decisions. Remember, every purchase is an investment, and it’s worth taking a little time to ensure that your choices are truly to your advantage.