Useful insights
According to data from the World Health Organization (WHO), elderly people are expected to reach 12% of the population by 2030 and 16% by 2050. Six years from now, people over the age of 60 will exceed 1.4 billion worldwide. More specifically, relevant research by Dianeosis sums up European citizens’ profile as follows: they are healthier than in the past, more affluent than younger people, and love travelling to distant destinations, where they stay longer. In Europe, the proportion of leisure trips undertaken by older people is expected to increase to 26% in 2030 and 32% in 2050, with a third of total tourist spending coming from people over 65.
These data reflect the opportunity Greece now has to develop tourism for seniors, transforming the country into an age-friendly holiday destination. This can be achieved by tailoring the tourist product to their needs.
Destination's characteristics
For a destination to be considered age-friendly, it must, among other things, offer:
1) Specific sports and wellness activities (such as cycling, golf, skiing, etc.) as well as organized visits to various monuments or cultural events.
2) Accommodation that caters for older people, both in terms of communication and accessibility.
3) Health services which allow seniors to feel safe, since health problems are more common in older people.
In general, most major European cities are suitable for the elderly, since they have a rich cultural heritage, while they are structured in such a way as to allow a relaxed experience, more specialized care – if needed – and easy transport and mobility.
The Greek islands
Many Greek islands, such as Crete, are also ideal destinations, offering quality hotels, an excellent climate and the celebrated Mediterranean diet. Older people can also opt for:
- All inclusive hotels: In all-inclusive hotels, guests can combine accommodation, food and transportation for visiting nearby places at an agreed price.
- Cruise: Modern cruise ships are like small towns, with shops and activities for all tastes. At the same time, health services are provided, while travellers can also enjoy excursions when they arrive at land destinations.
Bon voyage
Older people can and want to have access to comfortable travel. Tourist agencies can help with the appropriate planning needed for this type of tourism. Many tour operators specialize in holidays for the elderly and destinations focused on this age category. Health insurance is equally necessary, however, to effectively deal with any unforeseen health emergencies.
Sources:
World Health Organization, National programmes for age-friendly cities and communities
Dianeosis, Age-friendly tourism and health tourism in Greece